We are seeking a results-driven Digital Marketing Manager who specializes in community marketing, organic growth, and analytics for USA base market. The role focuses on building and nurturing online communities, driving engagement through organic channels, and leveraging data insights to optimize performance. This position requires a balance of strategic thinking, hands-on execution, and analytical expertise.
Key Responsibilities:
Community Marketing & Engagement
- Build, manage, and grow brand communities across social platforms, forums, and digital groups.
- Foster meaningful engagement through interactive content, discussions, and events (Offshore US Market).
- Collaborate with community advocates, influencers, and brand ambassadors to strengthen community loyalty.
- Monitor community sentiment and feedback to guide marketing initiatives.
Organic Growth & Content Strategy
- Develop and implement organic growth strategies across SEO, social media, and owned platforms.
- Lead content strategy (blogs, newsletters, social posts, thought leadership) to attract and retain audiences.
- Drive brand visibility through partnerships, collaborations, and user-generated content.
- Identify new growth opportunities through emerging platforms and trends.
Analytics & Performance Optimization
- Track, measure, and report on community engagement, organic traffic, and growth metrics.
- Use analytics tools (Google Analytics, Data Studio, social insights) to identify trends and optimize performance.
- Conduct A/B testing to refine messaging, engagement tactics, and organic campaigns.
- Provide data-driven insights to leadership for decision-making and strategy adjustments.
Cross-functional Collaboration
- Support customer retention and advocacy by ensuring consistent brand experience across touchpoints
Required Skills & Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 04+ years of experience in digital marketing with focus on community management, organic growth, and analytics.
- Proven track record of building and scaling engaged online communities.
- Strong knowledge of SEO, content marketing, and organic social media strategies.
- Hands-on experience with Google Analytics, GA4, Data Studio, and social listening tools.
- Excellent communication, storytelling, and relationship-building skills.
- Analytical mindset with ability to interpret complex data into actionable insights.
Key Competencies
- Community-first mindset with strong empathy and listening skills.
- Data-driven approach with growth-oriented thinking.
- Creativity in building engagement and loyalty.
- Strong organizational and project management skills.
Shift: Night - 06 PM to 03 AM (Monday to Friday).
Location: Bahadurabad, Karachi.
Job Type: Onsite (Full Time).